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13-14-2商务英语写作大纲


《商务英语写作》课程教学大纲
课程名称:商务英语写作 英文名称:Business Writing 课程代码:010073 一、课程基本情况 (一) 学 分: 2 学时: 32 (理论学时:16 实验学时:16) (二) 课程类别:专业必修课 (三) 适用专业:商务英语 (四) 开设学期:4 (五) 先修课程:商务英语基础课 (六) 教材与参考书目: 教 材: 《商务英语写作》 ,胡英坤 车丽娟主编,外语教学与研究出版社,2005 年 9 月第一版 参考书目: 《商务与管理沟通(英文版第六版) 》 ,Kitty O. Locker 著,机械工业出版社, 2006 年 12 月第一版; 《商务英语写作 100 主题》 ,史范隽编著,外文出版社, 2008 年 1 月第一 版; 《国际商贸书信大全》 ,Ron Holt, Deborah Grigor, Nick Sampson 编著,外语 教学与研究出版社,2009 年 11 月第一版。 二、课程介绍 1、 商务英语写作是一门介绍各种商务环境中所应用的各种文体的写作特点、 写作方法的课程。 2、本课程属于专业必修课;在商务英语专业人才培养方案和课程体系中占 有中心地位和主要作用。 3、本课程主要教学目的是通过这门课程的教授,使学生了解各种商务文体 对其未来工作的意义和重要性;并学习和掌握各种商务文体的写作手法;为学生 今后轻松驾驭未来商务环境的工作打基础。 4、本课程以任务型教学法为基础,做到课上课下都有写作任务安排。每个 商务写作任务都会经过课堂讲授指导任务、小组讨论、学生独立完成任务、教师 评价反馈这几个阶段, 共同达到讲练结合的目的。 在教学中还会辅以多媒体教学, 增强教学效果。

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三、学时分配、课程内容与教学基本要求 (一) · · · ·单元/章
Chapter 1 An Overview of Business Writing

学时分配表 学时分配 讲课
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习题课 实验(践) 上机课 讨论课
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Chapter 18 Questionnaires Chapter 2 Structure and Style of Business Letters Chapter 3 Inquiries and Requests Chapter 4 Replies Chapter 5 Complaints and Claims Chapter 6 Adjustments and Refusals Chapter 8 Invitation and Thank-you Letters
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Letters of Apology and Congratulation Chapter 10 Notice and Announcement Chapter 11 Memos and Minutes Chapter 12 Resume Chapter 13 Letters of Application
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Chapter 15 Proposals Chapter 16 Reports
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(二)课程内容与教学基本要求 Chapter 1 An Overview of Business Writing 1、 知识点与基本要求: Students will be able to 1) Learn the functions of business writing; 2) Aware the criteria for effective business writing; 3) Master the effects of information-communication in business writing. 4) Learn the basic patterns of business writing 2、 实践环节:无 3、 教学重点,教学难点: Expressions of goodwill effects 4、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-based learning),主要的教学形式(Lecture) ,主要教学手段 (Multi-media teaching) 5、主要作业/学生自主学习内容: ? Exercises in the textbook on 1) revising the sentences to be more positive and you-viewpoint based 2) indicate direct or indirect approach preferable in different situations Chapter 18 Questionnaires 1、 知识点与基本要求: Students will be able to 1) Know the function of questionnaire; 2) Learn three parts of the questionnaire; 3) Learn to design proper questions for different questionnaires 2、 实践环节:无 3、 教学重点,教学难点: 1) Useful words and expressions used in Questionnaires 2) Ways of designing series of questions 4、 主 要 教 学 方 法 (Heuristics; Pair work and Group discussion;
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Task-based learning) ,主要的教学形式( Lecture ) ,主要教学手段 (Multi-media teaching) 5、 主要作业/学生自主学习内容: ? Exercises in the textbook on: 1) improving a questionnaire 2) revising inappropriate questions using in a questionnaire ? Group work- design a questionnaire (小组实践任务: 设计一份调查问卷。 要求: 1. 此问卷为商业调查问卷, 调查对象为在校大学生,问卷主题可针对任何与大学生生活息息相关的 商品、服务、校园生活、个人癖好等;2. 问卷题目不少于 15 道;3. 问 卷设计符合调查问卷设计要求;4. 问卷数量不少于 200 张;5. 回收回的 问卷需要进行数据整理,并用简单图示加以描述,以留作期末写报告或 意向书的数据信息基础; 6. 上交时间: 1) 设计问卷上交时间-第 4 周; 2) 印刷,下发问卷,收集问卷、问卷数据整理-第 5、6 周;3)200 份问卷 上交时间:第 7 周;7. 上交时要求标有组员班级、姓名、学号、小组成 员任务分配情况、以及数据总结。 ) Chapter 2 Structure and Style of Business Letters 1、 知识点与基本要求: Students will be able to 1) Learn the structures and placement of business letters; 2) Know five styles of business letters; 3) Distinguish formal and informal styles; 4) Learn the envelop addressing. 2、 实践环节:无 3、 教学重点,教学难点: 1) To distinguish different styles of business writing; 2) Formal & Informal styles 4、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-based learning) ,主要的教学形式 ( Lecture ) , 主要教学手段 (Multi-media teaching) 5、 主要作业/学生自主学习内容: ? Exercises in the textbook on: improving the given letter especially on its form and structure ? Try to use one style to correct a letter you have written before. 2 学时

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Chapter 3 Inquiries and Requests 1、 知识点与基本要求:

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Students will be able to 1) Learn the general plan for direct or indirect order when writing an inquiry or a reqest; 2) Learn the useful sentence patterns used in inquiries and requests letters; 3) Learn the skills of inquiring or requesting something 4) Master how to write letters of inquiries and requests. 2、 实践环节:无 3、 教学重点,教学难点: 1) Sentence Patterns used in the Inquires and Requests 2) Differences between Inquires and Requests 4、 主 要 教 学 方 法 (Heuristics; Pair work and Group discussion;

Task-based learning),主要的教学形式(Lecture) ,主要教学手段 (Multi-media teaching) 5、 主要作业/学生自主学习内容: ? Exercises in the textbook on: 1) improving an product’s inquiry letter 2) completing an inquiry letter with the given words 3) putting the sentences into the right order to form a request letter ? Write a letter of inquiry or request—Group work (小组实践任务:共同选择一家外国国际贸易公司,然后针对其产 品发一封 email 询盘信,争取获得回复。要求: 1) 完成时间:第 5 周——第 7 周,第 8 周将 email 以及回复 email 转发至任课教师邮 箱) Chapter 4 Replies 1、 知识点与基本要求: Students will be able to 1) Learn the steps of direct plan or indirect plan for replies 2) Know the guidelines of replying a routine request; 3) Learn how to write the response to an inquiry. 4) Master how to build goodwill in replies 2、 实践环节:无 3、 教学重点,教学难点: 1) Sentence Patterns used in the replies
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2) The application of you-attitude in Replies 3) How to avoid negative in Replies 4、 主 要 教 学 方 法 (Heuristics; Pair work and Group discussion;

Task-based learning),主要的教学形式(Lecture) ,主要教学手段 (Multi-media teaching) 5、 主要作业/学生自主学习内容: ? Exercises in the textbook on: 1) improving a reply letter 2) completing a reply letter with the given words 3) putting the sentences into the proper order to form a reply letter ? Write a letter of a reply to the last chapter ’s homework. (BEC 真题练习)

Chapter 5 Complaints and Claims 1、 知识点与基本要求:

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Students will be able to 1) Know two types of claim letters 2) Master the guidelines of writing complaints and claims; 3) Learn how to write a claim or complaint letter; 4) Distinguish courteous demand and strong demand for action 2、 实践环节:无 3、 教学重点,教学难点: 1) Sentence Patterns used in Complaints and Claims 2) The differences between Strong Demand and Courteous Demand 4、 主 要 教 学 方 法 (Heuristics; Pair work and Group discussion;

Task-based learning),主要的教学形式(Lecture) ,主要教学手段 (Multi-media teaching) 5、 主要作业/学生自主学习内容: ? Exercises in the textbook on: 1) improving a claim 2) completing a claim with the given words 3) putting the sentences into the proper order to form a claim letter ? Write a letter of a complaint or a claim. 实践任务:回想过去经历中对 于任何商品或服务的不满意的地方, 针对其写给商家写一封抱怨信 / BEC 真题练习

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Chapter 6 Adjustments and Refusals 1、 知识点与基本要求:

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Students will be able to 1) Know the direct-order plan for the adjustment letter; 2) Learn the general pattern for the refusal letter; 3) Learn how to respond to complaints and claims; 4) Learn how to build goodwill in Refusals 2、 实践环节:无 3、 教学重点,教学难点: 1) Sentence Patterns used in Adjustments and Refusals 2) The application of you-attitude in Adjustments and Refusals 3) How to avoid negative in Refusals 4) Differences of the writing orders between Adjustments and Refusals 4、 主 要 教 学 方 法 (Heuristics; Pair work and Group discussion;

Task-based learning),主要的教学形式(Lecture) ,主要教学手段 (Multi-media teaching) 5、 主要作业/学生自主学习内容: ? Exercises in the textbook on: 1) improving an adjustment 2) completing an adjustment with the given words 3) putting the sentences into the proper order to form an adjustment ? Write a letter of a reply to the last chapter ’s homework- an adjustment

Chapter 8 Invitation and Thank-you Letters 1、 知识点与基本要求:

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Students will be able to 1) Know the difference between informal invitation and formal invitation; 2) Learn the deductive pattern of invitation; 3) Master the proper thank-you letter pattern; 4) Learn how to build goodwill in both Invitation and Thank-you letters. 2、 实践环节:无 3、 教学重点,教学难点: 1) Sentence Patterns used in Invitation and Thank-you Letters 2) Application of building goodwill in both Invitation and Thank-you Letters 4、 主 要 教 学 方 法 (Heuristics; Pair work and Group discussion;
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Task-based learning) ,主要的教学形式( Lecture ) ,主要教学手段 (Multi-media teaching) 5、 主要作业/学生自主学习内容: ? Exercises in the textbook on: 1) improving a Thank-you letter 2) completing a Thank-you letter and an invitation with the given words 3) putting the sentences into the proper order to form a Thank-you letter and an invitation ? Write a letter of an invitation or a thank-you letter. (BEC 真题练习) Chapter 9 Letters of Apology and Congratulation 1、 知识点与基本要求: Students will be able to 1) Know the principles and key of writing apology; 2) Learn the pattern of writing congratulation; 3) Master commonly used sentences of writing apology and congratulation; 4) Learn how to build goodwill in both Apology and Congratulation. 2、 实践环节:无 3、 教学重点,教学难点: 1) Sentence Patterns used in Letters of Apology and Congratulation 2) Application of building goodwill in Letters of Apology and Congratulation; 3) Differences of the writing orders between these two kinds of business writing 4、 主 要 教 学 方 法 (Heuristics; Pair work and Group discussion; 2 学时

Task-based learning) ,主要的教学形式( Lecture ) ,主要教学手段 (Multi-media teaching) 5、 主要作业/学生自主学习内容: ? Exercises in the textbook on: 1) improving a Letter of Apology 2) completing a Congratulation letter and an invitation with the given words 3) putting the sentences into the proper order to form a Letter of Apology ? Write a letter of apology and a letter of congratulation (BEC 真题练习)

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Chapter10 Notice and Announcement 1、 知识点与基本要求:

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Students will be able to 1) Know the principles of writing notice, announcement; 2) Learn the format of notice, announcement; 3) Master commonly used words and sentences of writing notice, announcement; 4) Distinguish internal notice and external announcement 2、 实践环节:无 3、 教学重点,教学难点: 1) Sentence Patterns used in Notice and Announcement 2) Formal language and informal language 3) Ways of motivate actions 4) Differences between outside and inside Notice and Announcement 4、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-based learning),主要的教学形式(Lecture) ,主要教学手段 (Multi-media teaching) 5、主要作业/学生自主学习内容: ? Exercises in the textbook on: 1) improving an announcement 2) completing a notice with the given words 3) putting the sentences into the proper order to form an announcement ? Write a notice or an announcement Chapter 11 Memos and Minutes 2 学时 1、 知识点与基本要求: Students will be able to 1) Know the principles of writing memos and minutes; 2) Learn the format of memos and minutes; 3) Master commonly used words and sentences of writing memos and minutes; 4) Learn to use the conversational tone 2、 实践环节:无 3、 教学重点,教学难点: 1) Sentence Patterns used in Memos and Minutes
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2) Formal words and passive voice using in Minutes; 3) Application of conversational tone in Memos 4、 主 要 教 学 方 法 (Heuristics; Pair work and Group discussion;

Task-based learning) ,主要的教学形式( Lecture ) ,主要教学手段 (Multi-media teaching) 5、 主要作业/学生自主学习内容: ? Exercises in the textbook on: 1) improving a Memorandum 2) completing a Minute with the given words ? Write a memo. (BEC 真题练习) Chapter 12 Resume 1、 知识点与基本要求: Students will be able to 1) Know the principles of writing resume; 2) Learn to organize the standard information in a resume; 3) Master useful words and phrases used in a resume 4) Learn to write different resume for different job 2、 实践环节:无 3、 教学重点,教学难点: 1) Useful words and phrases used in the resume 2) Organization, style and mechanics of emphasizing the compatibility of your qualifications and the prospective employer ’s job requirement 4、 主 要 教 学 方 法 (Heuristics; Pair work and Group discussion; 2 学时

Task-based learning) ,主要的教学形式( Lecture ) ,主要教学手段 (Multi-media teaching) 5、 主要作业/学生自主学习内容: ? Exercises in the textbook on: completing an inquiry letter with the given prepositions ? Write an resume in chronological order ? Write an resume according to the given information on page 207 ? 实践任务:根据自己的信息准备简历 Chapter 13 Letters of Application 2 学时

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1、 知识点与基本要求: Students will be able to 1) Know the principles of writing letters of application; 2) Learn to organize the standard information in letters of application; 3) Master useful sentence patterns of writing application letters 4) Learn to write different application letters for different job 2、 实践环节:无 3、 教学重点,教学难点: 1) Sentence Patterns used in Application Letters 2) The application of you-attitude and positive language in Letters of Application 4、 主 要 教 学 方 法 (Heuristics; Pair work and Group discussion;

Task-based learning) ,主要的教学形式( Lecture ) ,主要教学手段 (Multi-media teaching) 5、 主要作业/学生自主学习内容: ? Exercises in the textbook on: 1) improving an application letter 2) completing an application letter with the given words 3)putting the sentences into the proper order to form an application letter ? Write an application letter according to the resume students wrote in last chapter. ? 实践任务: 根据自己的简历和自己心仪的工作写申请函/ 根据自 己想申请的国外学校写申请函 Chapter 15 Proposals 1、 知识点与基本要求: Students will be able to 1) Know two types of proposals; 2) Learn the basic parts of proposals; 3) Master commonly used sentence patterns and samples of writing proposals; 2、 实践环节:无 3、 教学重点,教学难点: 1) Sentence Patterns used in proposals 2) Differences between a solicited proposal and an unsolicited proposal,
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between formal proposals and informal proposals 4、 主 要 教 学 方 法 (Heuristics; Pair work and Group discussion;

Task-based learning) ,主要的教学形式( Lecture ) ,主要教学手段 (Multi-media teaching) 5、 主要作业/学生自主学习内容: ? Exercises in the textbook on: 1) completing the body of a proposal with the given words 2) putting the subtitles of a proposal into the proper orderWrite a letter of recommendation ? Write a proposal (BEC 真题练习) Chapter 16 Reports 1、 知识点与基本要求: 2 学时

Students will be able to 1) Know the principles of writing reports; 2) Learn the structure of formal reports and short reports; 3) Master commonly used sentences patterns of writing reports; 2、 实践环节:无 3、 教学重点,教学难点: 1) Sentence Patterns used in Reports 2) Differences between the formal reports and short reports 3) The contents in the part of Text of Report 4、 主 要 教 学 方 法 (Heuristics; Pair work and Group discussion;

Task-based learning) ,主要的教学形式( Lecture ) ,主要教学手段 (Multi-media teaching) 5、 主要作业/学生自主学习内容: ? Exercises in the textbook on: putting the prefatory parts into the proper sequence to form a formal report ? Write an analytical report of the topic on page 285 ? BEC 真题练习 四、考核办法与成绩评定办法 1、考核方式:考查 2、考核形式:开卷作文(写作任务题签)

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3、成绩评定:课程总评成绩=平时(70%)+期末(30%) ,五级制 平时成绩(70%)包含的项目及组成比例: 1) 出勤 10% (10 分):无故缺席一次扣除 2 分,事假一次扣除 0.5 分,病假一次扣除 0.2 分;直至扣至 0 分。 2) 小组实践任务 20% (20 分) :本学期以小组为单位共设置两 次实践写作任务: *第 1 次 即以小组为单位设计关于大学生偏好的调查问卷,并开展调 查。可以调查对某种产品的消费观,或针对对某个餐馆的满 意度。题材自拟。 *第 2 次 询盘信,即小组成员组成一个贸易公司,以公司名义写询盘 信给任意一家实体国际贸易公司。评分标准:若有此回复, 则每位小组成员此次小组任务得满分 10 分;没有回复者,按 照其询盘信内容、结构给分,最高分 8 分。 3) 课堂提问 10% (10 分) :回答情况按照 A+(对应 10 分) , A(对应 8 分) ,B+(对应 6 分) ,B-(对应 4 分) ,C(对应 2 分)五种情况,进行平均分计算。 4)作业 20%(20 分) : 几次作业最后做平均分计算,总分 20 分; 晚交扣 2 分, 晚交超过一个星期按照未交计算,记 0 分。 5) 平时句型小测 10% (10 分) : 学期共设 5 次典型例文典型句 型小测,每次为 2 分,五次加和为总分成绩,若有学生缺席, 则总分一定比其他学生少。 平时成绩(70%)= 出勤 10%+ 小组实践任务 20% + 课堂提问 10% + 作业 20 % + 平时句型小测 10% 期末考试(30%)包含的项目 期末考试采用题签的形式。考察内容用小组实践任务中做的调查,写一份书 面报告或建议书。 大纲制定人:全秋颖 大纲审定人:

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