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《英语商务应用写作》课程教学大纲


《英语商务应用写作》课程教学大纲
(Practical English Writing for International Business Purposes)

课程编号: (小四号楷体) 适用专业:英语商务应用写作 总学时数:32 学 分:2

编制单位(或执笔者):外国语学院 编制时间:2013 年 3 月 2 日

一、课程的地位、性质和任务
《英语商务应用写作》是经贸英语专业必修课。本课程旨在树立并培养国 际商务英语书面沟通的意识与能力,培训并提高学生的商场职场沟通技能,拓 宽国际书面英语交际视野。本课程主要在求职信、履历表、社交函、请求函、 申诉函、代理函等对外商务英语应用文写作技能方面和商务便函、报告、通知 等企业内部书面沟通技能方面,对学生进行大量的案例分析,从写作修辞失误 纠误中辨别认识得体而恰当的国际商务英语书面沟通方式,继而通过大量实践 练习,树立敏感的商务英语书面交际意识,并培养有效的商务英语书面沟通能 力。

二、本课程与其他专业课程的关系(本课程学习所必备的知识)
在学习《基础英语》、《英语写作》等课程的基础上,继而开设的这门课 程, 帮助学生获得运用所学英语了解并掌握熟悉商务英语写作修辞失误与纠误, 培养并提高学生的商务英语书面沟通能力,拓展学生的国际视野。

三、教学内容、学时安排和基本要求
(一)DEVELOPING EFFECTIVE BE WRITING SKILLS(6 学时) In this unit, students are to learn about how to develop effective BE writing skills. 1、基本要求 (1)Awareness for Effective BE Practical Writing
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(2)Comment on the Correct Use of BE Practical Writing Principles (3)Errors Resulting from the Negative Impact of the Chinese Language 2、重点、难点 重点:Awareness for Effective BE Practical Writing 难点:Errors Resulting from the Negative Impact of the Chinese Language 3、 说明: Students are to be taught and trained to acquire awareness for effective BE practical writing. (二)EXTERNAL COMMUNICATION(16 学时) In this unit, students are to learn about how to do external written communication effectively. 1、基本要求 (1)Seven Steps to Effective BE Letter Writing (2)Comment on Routine & Non-Routine Request Letters (3)Comment on Application Letters (4)Comment on Ré sumé (5)Comment on Persuasive Sales Letters (6)Comment on Complaint Letters (7)Comment on Agency Letters (8)Comment on Social Letters 2、重点、难点 重点:How to Comment on Various External Communication to Do Effective External Written Communication 难点:How to Do Effective BE Letter Writing 3、说明:Students are to be taught and trained how to do effective external written communication. (三)INTERNAL COMMUNICATION(4 学时) In this unit, students are to learn about how to do internal written
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communication effectively. 1、基本要求 (1)Comment on Memos (2)Comment on Reports 2、重点、难点 重点:How to Comment on Various Internal Communication to Do Effective Internal Written Communication 难点:How to Do Effective BE Memo & Report Writing 3、说明:Students are to be taught and trained how to do internal written communication effectively. (四)Comment on Business Contract, Product Instruction & Business Speech Writing(6 学时) In this unit, students are to learn about how to write business contracts, product Instructions and business speeches. 1、基本要求 (1)Comment on Contracts (2)Comment on Product Instructions/Descriptions (3)Comment on Business Speeches 2、重点、难点 重点:How to Write Product Instructions 难点:How to Write Business Contracts & Speeches 3、说明:Students are to be taught and trained how to write business contracts, product Instructions and business speeches.

四、考核方式
笔试(闭卷) 各教学环节占总分的比例:实验作业及平时测验:30%,期末考试:70%
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五、建议教材和教学参考书
李太志编《商务英语书面沟通》 (第一版) ,北京:国防工业出版社,2013 年1月 刘永强编《实用商务英语写作》 ,南京:南京大学出版社,2007 年 王素清编《国际商务写作教程》 ,北京:对外经济贸易大学出版社,2006 年 刘杰英编 《世纪商务英语函电与单证》 , 大连: 大连理工大学出版社, 2007 年

六、需要说明的问题


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