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【新版】康美医药药业公司战略发展规划项目商业计划书

康美医药药业公司战略发展规划项目商 业计划书 1 目录 1 绪论 ································································································································ 4 1.1 前言 ······················································································································ 4 1.2 简介:·················································································································· 5 2 战略步骤和战略分析模型 ··························································································· 6 3 外部环境分析 ················································································································ 7 3.1 企业一般环境分析:························································································· 8 3.2 企业行业环境分析:························································································· 8 3.2.1 购买商讨价还价的能力 ········································································ 10 3.2.2 供应商讨价还价的能力 ········································································ 10 3.2.3 新进入者的威胁 ···················································································· 11 3.2.4 替代品的威胁 ························································································ 12 3.2.5 现在竞争者之间的竞争程度: ··························································· 12 4 内部环境分析: ········································································································· 13 4.1 公司背景描述 ··································································································· 13 4.2 企业财务能力分析:······················································································· 14 4.3 营销能力分析: ······························································································· 15 5 愿景目标与战略选择: ····························································································· 18 5.1 愿景 ···················································································································· 18 5.2 战略目标 ··········································································································· 19 5.3 战略选择 ··········································································································· 20 5.3.1 优势 ········································································································· 20 2 5.3.2 劣势 ·········································································································

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