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《商务英语写作》教学大纲中文版


《商务英语写作》课程教学大纲 商务英语写作》

(Business English Writing) )

制定单位:外国语学院 制 定 人:商务英语写作课程组 审 核 人:熊文 编写时间:2011 年 07 月 30 日

第一部分
一、基本信息
(一)课程代码 09100060 (二)课程属性、学分、学时

课程概述

通识教育课, 开课一学期,学时 64。 本学期 16 周,每周 4 课时。共 3 学分。

(三)适用对象
高等学校非英语专业本科学生。

(四)先修课程与知识准备
以基础课程大学英语为先修课程。

二、课程简介
《商务英语写作》课程介绍国内外商务沟通的最新研究成果,从原则出发,突出商业 写作的特点,强调简明完整、清楚正确的写作风格和原则。在培养学生分析和判断能力的同 时,启发学生思考和创造。 《商务英语写作》课程介绍了商务信函的结构和特点,提供各类信函的常用句型与表 达方式, 并通过正反两方面的实例说明每种信函的写作原则与注意事项。 在本课程的教学中, 学生将被组织成若干公司,根据实际的商业运作过程,就某一具体商务实例,帮助学生学习 多种商务信函的写作,包括销售函、建立商务关系、询盘及回复、投诉及理赔、合同、简历、 申请函等等。安排丰富的练习,帮助学生全面提高商务英语写作能力与沟通技巧。在进行写 作训练的同时, 本课程定期组织学生以公司为单位, 就其在商务信函中出现的某些问题进行 商务谈判, 其目的是一方面帮助学生进一步认识商务写作中需要注意的事项, 另一方面提高 学生在商务谈判中解决问题的能力。 鉴于《商务英语写作》是一门实践性很强的课程,本课程将加强学生的训练实践环节, 引入“2+2”教学模式。 “2+2”模式是指每星期 4 节课,2 节课教师用来讲解,还有两节课 则让学生当堂进行操练。实践操练环节分成以小组为单位,以公司为形式的小组操练,以及 以班级为单位的集体讨论操练。 “2+2”教学模式之下,课堂中教师用于讲解的课时量有所削 减,因此本课程将引导学生利用毕博和电子邮件等网络平台进行课后的自主学习。

三、教学目标
本课程的目标是通过学习商务英语写作, 学生们能够运用商务信函进行沟通和交流;

通过商务信函及商务报告的写作练习, 学生们能够在实际商业运作, 尤其是商务谈判中, 发挥一定优势,帮助其解决问题;通过对这门课程的学习培养更多的英语专业应用型及 商业实战型人才,让英语这一国际商业语言能够真正发挥它的实效性。

四、师资团队
办公 姓名 组长 熊文 杨蓉蓉 硕士 讲师 yrrlove78@126.com 13805187762 307 文心 组员 张敏 硕士 讲师 zmzm@nau.edu.cn 13851589551 307 文心 殷凤娟 硕士 讲师 yinfengjuan2006@163.com 13851687659 307 硕士 副教授 jenney_wencn@yahoo.com.cn 13901582495 307 文心 学位 职称 e-mail 电话 地点 文心

五、教学资源
教材:胡英坤, 《商务英语写作》 ,外语教学与研究出版社,2005 年 9 月 扩充阅读资料、文献: 1.丁往道等: 《英语写作手册》 ,外语教学与研究出版社,1994 2. 羡锡彪: 《商务英语写作》 高等教育出版社,2002 年 3. 程同春: 《新编国际商务英语函电》 东南大学出版社, 2007 年 网络资源: http://www.heep.cn http://www.hjenglish.com http://www.ebigear.com:

六、教学要求
商务英语写作任课教师应该有英语专业背景和多年的教学经验,在教学过程中借助多 媒体手段,充分利用教材中的商务材料以及网络资源中的案例,并结合所学商务知识,与现 实商务活动进行多种形式的联系, 提高学生对各种商务写作材料的准确理解和把握, 熟练记 忆各种商务函件所用的专业词汇和表达方式以及句型, 认真掌握各种商务信函的格式并能加

以实际应用。

七、学习要求
学生应该按照教师的规定完成课前的预习工作,积极参与以小组为单位,以公司为形 式的小组操练, 以及以班级为单位的集体讨论操练, 利用毕博和电子邮件等网络平台进行课 后的自主学习,按时完成教师布置的作业。

八、考核方案
该课程考核形式均为闭卷笔试。学期考核成绩计算方法如下:平时成绩(包括出勤、 各类作业、课程参与回答问题及毕博网络平台的使用情况等)占 40%,期末考试成绩占 60%. 成绩构成基于以下原因:因为一次期末考试的成绩不能真实体现一个学生的英语写作 水平,而写作测试具有一定的偶然性,为了使总评成绩更具合理性和科学性,有必要降低期 末考试成绩的比重,而提高平时成绩的比重。

第二部分
授课 周别 次数 3 4 5 6 7 8 9 10 2 2 2 2 2 2 2 2

教学进度表
教学 备注 时数

授课章节与内容摘要

An overview of business writing Establishing Business Relations Enquiries Replies Quotations Sales Promotion Orders and Their Fulfillment Claims and settlements Claims and settlements

4 4 4 4 4 4 4 4 2 2 2 小组活动 3 2 4 作业 4 作业 3 作业 2 小组活动 2 小组活动 1 作业 1

11

2

Resume Resume
12 2

Application letters
13 2

Application letters

14

2

Recommendation letters Recommendation letters

4 2 作业 5 2 2 作业 6 2 2 2 2 2

15

2

Invitations and Thank-you Letters Invitations and Thank-you Letters
16 2

Letters of Apology and Congratulation Letters of Apology and Congratulation
17 2

Notice and Memo Notice and Memo
18 2

Review

第三部分

教学要点

Chapter one An overview of business writing (4 credit hours)
1. The function of business writing a) b) c) 2. to inform to persuade to entertain

Writing Principles (7 Cs) a) b) c) d) e) f) g) courtesy correctness conciseness clarity concreteness completeness consideration

3. Writing patterns a) b) direct indirect

4. Writing structure a) Six standard parts Heading, Date, Inside Address, Salutation, Body, Complimentary Close and Signature b) Six optional parts

Attention Line, Reference Number, Subject or Caption, Enclosure, Postscript and Carbon Copy Notion

Chapter Two Establishing business relations (4 credit hours)
1. To introduce to the students the information channels a) Chamber Commerce at home and abroad b) Commercial counselor’s office c) Trade directories of various countries and regions d) Advertisement in media e) Exhibitions and trade fairs f) Marketing investigations g) Enquiries received from foreign merchants h) Mutual visit by trade delegations and groups i) 2. Through the internet

General structure a) Opening sentence b) Purpose of contacting the company c) A self-introduction As a exporter: the quality of your products As a importer: the commodities you want to buy, the reference as to your firm’s financial position and business standing

3. 4. 5.

Complimentary closure Letter Study Useful sentence patterns How to obtain the name and address of the company We owe your name and address to the Commercial Counselor’s Office…… Having obtained your name and address from Mr. Anderson & Co., Rotterdam…… We learned your name and address at/through…… Your name and address have been given/introduced to us by …… Your commercial counselor’s office had referred us to you for …… We wish to introduce ourselves to you as…… We are glad to send you this introductory letter, …… We take the liberty of writing to you with a view to …… Through the courtesy of Mr. White we have learned that……

Chapter Three

Inquiry (4 credit hours)
1. Terms of price FOB (Free on Board) (船上交货价&离岸价格) FOB 后面要注明装运港名称 FOB Dalin 买方租船,支付运费,办理和支付保险费 CIF (Cost, Insurance, Freight) (到岸价格) CIF 后面注明目的港名称 CIF New York 卖方租船,支付运费,办理和支付保险费 C&F / CFR / CNF (Cost and Freight) (成本加运费价) C&F 后面注明目的港名称 C&F New York 卖方租船,支付运费 2. The structure of an inquiry the name and descriptions of commodity, quality or specifications, quantity, terms of price (FOB, CFR, CIF, etc.), terms of payment (by L/C, D/P, Sight Draft, etc.), time of shipment, packing methods, etc. 3. Useful sentence patterns

Chapter Four Replies (4 credit hours)
1. What is a reply 2. Structure of an reply a} Thank the customer for their interest in your products and confirm that you can/can’t help (state the date); b) Say that you are sending a catalogue, price list, advertising literature, etc; c) ‘Sell’ your product and explain how it is suitable for your customer’ needs (provide s additional information to attract the prospects) ; d) Finish the letter with hope by encouraging customers to place orders but not force them 3. Useful sentence patterns

Chapter Five Quotations (4 credit hours)

1. What is a quotation Offer is an expression of selling or purchasing products at a given price, generally put forth in writing. In the international trade practice, known as the price quotation, is the reply to the inquiry's requests, and sometime, directly to the other side without any inquiry. 2. The characteristics of a quotation An offer basically includes three main sections:acknowledgement,terms and conditions of business and promotion. 3. Useful sentence patterns

Chapter Six Sales Letters (6 credit hours)
1. What is a sales letter 2. The basic contents in a sales letter a) To get the customer’s attention or curiosity. b) To arouse interest. c) To inspire the customers’ desire. d) To encourage action. 3. The tone in a sales letter: a) Persuasive b) Polite c) Personal d) Intimate e) Considerate f) You-attitude 3. Useful sentence patterns

Chapter Seven Orders (4 credit hours)
1. What is an order An offer to buy. When the supplier accept the offer, the agreement is legally binding. An order can be sent by a letter, a printed order form, a fax or an email message. The characteristics of an order Accuracy $ clarity 2. The structure of an order

a) an accurate and full description of goods required b) catalogue numbers, quantities, prices, terms of payment agreed upon c) delivery requirements (place, date, packing, shipping marks, mode of transportation, etc.) 3. Useful sentence patterns

Chapter Eight Claims and Settlements (6 credit hours)
1. What is a claim and its settlement Routine claims assume that a request will be granted quickly and willingly, so such letters are most effective in the direct order. It is said to be the most difficult business letter. When you get a complaint or claim, you may either grant an adjustment or refuse it depending on the circumstances. 2. The structure of a claim a) Begin directly. Tell what is wrong. b) Describe the story in a clear and organized way. c) Name specific actions to correct the problem and politely mention strong terms if you fail to get a satisfactory reply. d) End positively—friendly but firmly

3. The structure of a letter of settlement Direct order: a) Begin directly—with the good news. b) Incidentally (附带地) identify the correspondence that you are answering. c) Avoid negatives that recall the problem. d) Regain lost confidence through explanation or action. e) End with a friendly, positive comment. Indirect order: a) Begin with words that indicate response to the request and are neutral as to the answer, and set up the strategy. b) Present your justification or explanation, using positive language and you-viewpoint. c) Refuse positively. d) End with adapted, goodwill comment. 4. Useful sentence patterns

Chapter Nine Resume (4 credit hours)

1. What is a resume A resume is a summary of an applicant’s qualifications for employment or admission to college, usually in the form of an outline or list. 2. The structure of a resume Personal Data, Educational Background, Education, Academic Main Courses, English Skills, Computer Abilities, Self Assessment, Employment Experience, Position Wanted: 3. Useful sentence patterns

Chapter Ten Application letter (6 credit hours)
1. How to find information on job opening a) College and university placement offices; b) Employment agencies; c) Professional associations; d) Alumni associations; e) Friends and acquaintances; f) Telephone directories; g) News media 2. The structure of an application letter a) Give the full name of the college / university you are applying for. b) Offer your reasons (the subject and the goal for your study there, you background information related to the application) to apply. c) Tell when you wish to enter. d) Ask to send you a catalog and an application form. e) End the letter with your name and address. 3. Useful sentence patterns

Chapter Eleven Recommendation Letter (6 credit hours)
1. What is a recommendation letter a) to nominate people for awards and for membership in organization b) to appraise the performance of employees 2. The characteristics of a recommendation letter (ppt) a) b) Respond only to written request. Provide only job-related information.

c) d) e) f)

Avoid vague or ambiguous statement. Supply specific evidence for any negative. Stress facts. State that your remarks are confidential.

3. The structure of a recommendation letter a) Opening The name of the candidate and position sought. Describe your relationship with the candidate. b) Body The applicant’s academic or job performance and potential c) Conclusion An overall evaluation 4. Useful sentence patterns

Chapter Twelve Invitations and Thank-you Letters (4 credit hours)
1. What is an invitation 2. What is a thank-you letter 3. The structure of an invitation Invitation Card a) Invite the reader to the gathering b) Offer a reason for the gathering c) Give the date, time, and place of the gathering Invitation letter a) Invite the reader to the gathering b) Give the date, time, and place of the gathering. Sometimes notify what to wear c) Offer a reason for the gathering d) A closing sentence of hope that the reader will attend the gathering 4. The structure of a thank-you letter a) Begin with a statement of thanks b) Be specific about which is appreciated c) End with a positive and genuine statement 5. Useful sentence patterns

Chapter Thirteen Letters of Apology and Congratulation (4 credit hours)

1. What is a letter of apology 2. What is a letter of congratulation 3. The structure of a letter of apology a) Express apology directly b) Further explanation c) The solution d) Positive ending with best wishes 4. The structure of a letter of congratulation a) Begin with the reason for writing. b) Tell how you learn the good news and make the reader feel certain that he/she deserves the praise. d) End the letter by using encouraging and conversational tone 5. Useful sentence patterns

Chapter Fourteen Notice and Memo (4 credit hours)
1. What is a notice 2. What is memo 3. The structure of a notice a) Heading b) Body c) Name of the person issuing the notice d) Position of the person issuing the notice e) Date of the completion of the notice 4. The structure of a memo a) Heading segment The heading segment follows this general format: TO: (readers’ names and job titles) FROM: (your name and job title) DATE: (complete and current date) SUBJECT: (what the memorandum is about, highlighted in some way) b) Body segment Opening Discussing Summary Closing Necessary attachments


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