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节事活动策划要点_图文

会展1102班 第三组

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? 节事活动策划的重点 ? 设计与运作问题 ? 策划的要点 ? 节事活动策划的原则

? 活动策划具备五点要素 ? 节事活动策划的方法 ? 节事活动策划书内容

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一、节事活动策划的重点

品牌农业节庆旅游活动

怎样树立 良好的品 牌

农业与旅游的结合

怎样体现 特色文化

怎样满足 观众心理 需求

活动的号召

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二、旅游节事活动的设计与运作要注意以下几个方面的问题

1)活动时间的选择 2)活动主题的确定

3)活动内容的设计
4.活动招商

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二、旅游节事活动的设计与运作要注意以下几个方面的问题

5.活动宣传 6.活动销售

7.活动控制与保障
8.活动评估

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有明确的 主题目标

有崭新的 创意

有实现的 可能性



策划的要点

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个性化原则

可行性原则

Text in here 系统性原则

six

参与性原则

效益性原则

市场化原则

四、节事活动策划的原则

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五、要素

1.招引力

4.履行力

2.可信度

5.传达力

3.关联度
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比较 分析法 头脑 风暴法

灵感 创新法 运筹 学法



节事活动策划的方法
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七、节事活动策划书内容

1)策划定位

2)活动流程

3)前期准备

4)执行保障

5)细节管理

Description of the contents

6)应急预案

7)活动预算 9)附录(活动 实施方案)

8)执行统筹

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谢谢!


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